![]() Nike made him the face of its growing presence in basketball, and gave him his own sneaker line-called Air Jordan. This AJ 1 features a similar design to the UNC Patent 1s that released in February of 2019, only this time the colorway receives a full leather treatment. He was paid more than any other athlete with a sneaker endorsement at the time. Jordan 1 Air Jordan 1 Retro High OG Obsidian 555088-140 Jordan1002706 - Style: 555088-140Colorway: Sail/Obsidian-University BlueRelease Date: Jordan Brand adds a new colorway to its hot streak of Jordan 1 releases with the Air Jordan 1 Obsidian / University Blue. ![]() Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other. He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. Since its debut in 1985, the Air Jordan 1 has been a cultural monument, breaking barriers between the court and the streets. It seems strange today, but at the time, Michael Jordan hated Nike-so much so that he refused to take a meeting with them. ![]() He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. Retro 12 Air Jordan 1 Retro High OG Obsidian 555088-140 Jordan-99057 - Style: 555088-140Colorway: Sail/Obsidian-University BlueRelease Date: Jordan Brand adds a new colorway to its hot streak of Jordan 1 releases with the Air Jordan 1 Obsidian / University Blue. Jordan had just come off a stellar college basketball season at the University of North Carolina. As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
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